Why LinkedIn's Sales Navigator Fails (and How Leaders Can Fix It)

Hard truth: Sales Navigator isn’t a tool problem. It’s a leadership problem.

The TL;DR (Executive Summary)

1. Many Sales Navigator rollouts fail because they stop at buying licenses.

2. Adoption struggles are rarely about the tool itself. They’re about leadership, culture, and consistency.

3. Sales leaders must model authentic social selling behaviors if they expect teams to follow.

4. When leaders shift from “buying tech” to “building culture,…