The ROI of Consistency: It's Sales Navigator, Plus...

LinkedIn's Sales Navigator doesn’t pay off when sales leadership buys it. It pays off when the sales team uses it daily... with strategy, intention, and a plan.

The TL;DR (Executive Summary)

• Sales Navigator’s ROI isn’t about the license. It’s about consistent use.

• Daily actions like checking Alerts, reviewing Account IQ, and saving leads compound over time.

• Inconsistent use turns Sales Navigator into shelfware; consistent use makes it a revenue driver.

• Leaders must reinforce habits, model behaviors, and celebrate w…